Wenxu
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Shandong Wenxu Biotechnology Co., Ltd.

About Wenxu

We focus on one thing: making health services deeper, more practical and built to last.

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Deep roots in the health industryStorefront of Wenxu Wellness Center
Company Profile

Who is Wenxu

Building a systematic health service system through professionalism and long-term commitment

Full storefront and entrance of Wenxu Wellness CenterWenxu · Jinan, Shandong
Wenxu

Dedicated to the health industry
Technology service company

Shandong Wenxu Biotechnology Co., Ltd. is a technology service company focused on the health industry, developing across health services, technology R&D, brand operations and training enablement to build a systematic health service system.

Wenxu values long-term capability building and provides partners with a steady, executable store development path through standardized brand expression, a clear service system and continuous headquarters support.

Brand philosophy

One original commitment, sustained over the long term

Customers, employees and quality as our value compass

Our VisionVISION

Building a trusted
Health brand

Our ValuesTRUST

Customers first, employees at the core,
Quality first

Core capabilities

Brand strength comes from system capability

Supporting partners' long-term development through systems, teams and store enablement

01Craftsmanship

Deep roots in the health industry

Long focused on the health service sector, continuously refining brand and service capability.

02Wellness system

Building a diversified health service system

We build systematic service directions around different health and wellness scenarios.

03Professional team

Ongoing training and operational support

Through training, operations and content support, we help stores strengthen their professional capability.

04Store enablement

Supporting partners' long-term development

Staged support for partners, from setup to sustained operation.

Milestones

Moving forward, growing continuously

Every step of progress points to steadier long-term growth

2011—2017

Brand founded and systems refined

Shandong Wenxu Biotechnology Co., Ltd. was founded, and the Wenxu project's supporting systems became standardized, regulated, procedural and systematic.

2018

National footprint

Our national franchise network covers provinces and cities across mainland China, forming a chain model in which products and technology grow together.

2019

Diverse partnerships

We work with healthcare, real estate, elderly care, wellness, beauty and maternal care, and pediatric conditioning businesses across multiple dimensions.

2020

Brand building

We take part in evaluations such as AAA Credit Enterprise, health industry brand awards and China 3.15 Integrity Brand.

2021

Operations upgrade

Received multiple corporate credit and industry brand honors; the national operations center was completed and put into use.

2022

Store enablement

Launched a store sharing system plus online systems for customer acquisition, retention and upselling.

2023

Digitalization

Launched a standardized store management system and brand online mall to advance digital operations.

2024

Ecosystem upgrade

Launched partner management, omni-channel customer acquisition, online remote coaching, AI traffic tools and a mini-program closing system.

2025

A new stage of development

Continuing to advance brand industrialization, digitalization and the national service system.

Future · Continuous growth

Long-term partnership

We insist on standardization, process orientation, replicability and sustainability, and build the health industry ecosystem together with our partners.

Certifications

Standardized operations, quality first

Building corporate credit and brand responsibility through standardized governance

AAA Credit Enterprise certificate of Shandong Wenxu Biotechnology Co., Ltd.

AAA Credit Enterprise

Quality Service Integrity Unit and Integrity Operation Demonstration Unit certificate of Shandong Wenxu Biotechnology Co., Ltd.

Quality Service Integrity Unit and Integrity Operation Demonstration Unit

Integrity Supplier and Biotechnology Industry Integrity Unit certificate of Shandong Wenxu Biotechnology Co., Ltd.

Integrity Supplier and Biotechnology Industry Integrity Unit

Intangible Cultural Heritage Inheritance and Development Demonstration Unit certificate of Shandong Wenxu Biotechnology Co., Ltd.

Intangible Cultural Heritage Inheritance and Development Demonstration Unit

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